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Velocity Credit Advisors Limited
Established in 2015, Velocity Capital Advisors Limited facilitates participation in exciting, young companies with technology at the core of their offering.
Velocity works with businesses that are innovative, can scale quickly and provide a product or service that is genuinely useful to their customers, whether B2C or B2B It aims for a minimum 2.5 times return from its investee companies.
Velocity is built on solid business experience with each of its founders having successfully built, grown and exited multiple companies. It takes an active role in its fund investee businesses, adopting a marketing focus to make sure that their product or service will truly resonate with their target audience.
Each Velocity investment goes through a rigorous six-stage approval process over a timeframe from three months to a year.
To date, Velocity’s founders have personally invested over £1.5 million across the underlying portfolio companies.
Our investment criteria is straightforward, we look for companies that use technology to their competitive advantage and have obtained SEIS/EIS advanced assurance. Should these be met, we will evaluate a business against a target set of characteristics that we believe are fundamental prerequisites for success:
Usefulness – is there a demonstrable demand for the product or service?
Inventiveness – is the company and the product/service innovative?
Scalability – does the product/service have global potential?
Speed to Market – how quickly can the company get its product/service to market?
Management – does the company have a strong, well balanced and motivated management team?
An assessment of the above forms a significant part of our due diligence process.
Key team members
Michael has worked in financial services, employee benefits and technology for over 35 years. In 2000 he left Alexander Forbes, where he was European managing director of their financial services division, to set up his own technology business, Thomsons Online Benefits. Thomsons software, Darwin, became the world’s leading software for benefits administration, and employee engagement, and is used in over 90 countries. In 2016, Michael sold Thomsons to Mercer, part of MMC, a NYSE listed company. Since leaving in 2017, Michael has invested in, and become a director of, several high growth technology businesses. Outside of his commercial interests, Michael is Chairman of Barnes RFC, a Trustee of Jason Leonard’s Atlas Foundation, and on the Business Development Boards of Try For Change and Dallaglio Rugby Works.
Rajeev began his career in advertising and has worked for TBWA, Leo Burnett and HHCL. Formerly the Marketing Director of Red Bull Energy Drink, UK & Ireland, he completed an MBA at the Institute for Management Development (IMD) in Lausanne. He has since founded a series of successful entrepreneurial businesses across a range of industries. These include MPPI, an Indian media fund, raising money and managing Indian property ventures, a 200mw wind farm development near Istanbul and Soho House Mumbai, a franchise business launching the Soho House brand in Mumbai. Rajeev is a member of the Investment Committee.
Bil co-founded Beattie McGuiness Bungay (BMB), an advertising agency that went on to become one of the fastest growing agencies and considered one of the most creative advertising and marketing agencies of the decade. BMB went on to create nationally famous, highly effective campaigns for brands such as: McCain, Tui, Carling, and Virgin Money. Within three years of their establishment BMB had won Marketing Agency of the Year. Bil has a lifelong passion for innovation and creativity. His entrepreneurial spirit, combined with almost 30 years of creative and marketing experience, has helped him bring many ideas to fruition, for example Purple Bricks, and mentoring numerous early stage businesses. As deputy chairman of BMB, Bil maintains a strong connection with the agency he co- founded. Bil is a member of the Investment Committee.
Snatch is a mobile marketing platform delivering tailored marketing
campaigns to users via a gamification experience.
In Beta & after a UK launch they have achieved over 1,100,000 player downloads accumulating in over $1m in revenue and 452m interactions between players and brands
We have established operational partnerships with Apple, Amazon, Google and Samsung and have over 350 Brands connected to the platform