Station12

**Parade Media** – Content Production and Distribution (www.insport.education) Parade Media is a producer and distributor of premium lifestyle and factual entertainment to a global audience. Founded by Matt Ashcroft, formerly of Shine, Parade works with leading producers and broadcasters around the world, leveraging off the continual demand for new content. The company represents over 35 production companies with approximately 1,700 hours of real-life entertainment content and continues to invest for growth. It is currently expanding its operations into production of content, thereby, allowing it to capture a larger part of the value creation. COVID-19 has been extremely disruptive to programme production; however, Parade’s customers – the broadcasters and streamers – are still hungry for content and they now have an urgent need for acquired content to replace planned commissioned programming. This provides Parade with a wider market for its newest shows and a great opportunity to re-license some older shows in the catalogue. Parade is profit generating. **InSport** – Sports & Education (www.insport.education) InSport Education is an international sports business school. InSport Education delivers practitioner-lead, immersive, short-form learning experiences targeted at ambitious students and executives in sport and business. Programmes are designed to complement the existing plethora of long-form Masters, post-grad and under-grad courses in sport and business. There is a gap, and appetite, for short, sharp executive education that provides practical, real-world, contextual learning and a growing need for ‘employability’ in education, i.e. a direct correlation between learning practical skills and resultant enhancement of career opportunity and progression. Although current market conditions are challenging, the company has evolved quickly with a pivot to on-line delivery. The growth of on-line education during the pandemic has been significant and the company anticipates that the sector will continue to grow as on-line learning becomes the ‘norm’, underpinned by an increased demand for professional learning. Furthermore, universities and HEIs are facing huge challenges in the delivery of student education over the next 6-12 months and will be forced to outsource a considerable volume of specialist content to third parties. InSport Education has recently appointed Lord Moynihan to the board and is building a strong position to take advantage of this sector growth. The company is revenue generating. **WhyBuy** (Download the app at https://applk.io/whybuy) WhyBuy is an app that allows people to access and rent items on demand for the lengths of time they want, without any of the complications of long term contracts or hassle surrounding deliveries. You can rent from 100’s of items for short periods and they will deliver and collect in specified time slots. Categories include: Baby, Car, Cleaning, Games, Garden, Home, Kids, Kitchen, Moving, Office, Outdoors, Party, Sports, Tech and Tools Why buy when you can rent **BETTER** for **LESS**? • WhyBuy will allow consumers to have items delivered for short periods at a time of their choosing • Why buy a high quality drill for £150 that will sit in a cupboard for 364 days a year when you can access one for £25 for 48 hours? • Rent a tent from £8, a fondue set from £18 • Buying the cheap alternative results in devices being thrown out after limited use • Consumers want to be able to access items for brief periods • High quality, top-of-the-range brands can be provided at a fraction of ownership cost Eliminates issues with owning items: • Storage and clutter • Maintenance • Cost • Quality The company launched in June serving the area within the M25 and is now looking for further seed funding to scale up before Series A later this year.