Seismic Venture Partners

Seismic Venture Partners

About

Seismic Venture Partners is a fund manager with a difference. Brought to you by brothers Tristan and Ewan Lloyd-Baker, Seismic has raised over £13million for more than 20 companies championing innovation across fintech, sustainability, engineering, consumer products, healthcare and digital.


Both Tristan and Ewan and bring a wealth of experience gleaned from the practical hands-on experience of having been principals, of having been at the ‘coal-face’ and having rolled up their collective shirt sleeves to make things happen. They therefore look at opportunities as entrepreneurs first rather than fund managers and this, alongside their investment code of ethics and investing their own capital drives how they evaluate, invest and support investment opportunities. 


Between them Tristan and Ewan have a combined fifty years of investment banking, corporate turnaround, corporate recovery and operational management experience. They have acted on both sides of the deal table, as advisers and principals with successful exits (or up rounds) generating an average return of over 3x their initial investment whilst developing and growing a number of great British businesses. 

"Our aim is to replicate our previous successes and build a portfolio of great UK based businesses, each with significant scope for growth and each with the ability to use disruptive technology or technology in a disruptive way. Underpinning this will be leadership teams passionate in their abilities to make a difference, to drive long term profitable growth and to do this against a backdrop of business being a force for good."

Tristan Lloyd-Baker, Seismic

Investment focus

Whilst a generalist investor Seismic through its Opportunities Fund will adopt a specific thematic approach based on:

- UK Based with overseas sales growth potential

- Revenue generating with an existing track record

- Strong market dynamics underpinned by disruptive technology

- Passionate leadership team driven by profitable growth

- Existing brand to leverage further growth

- If earlier stage, a highly experienced management team and extremely credible cornerstone investor base

- If turnaroud, a strong asset base to support investment


Seismic also has a Succession Fund through which it is looking for investments in and acquisitions of businsesses where the current shareholders are looking to retire and / or exit.

Key team members

Tristan Lloyd-Baker - Principal

Tristan is a Founding Partner and Investment Director at Seismic Venture Partners. With a significant depth of experience in SME’s, over the last 15 years, he has launched and been involved in a number of successful companies himself, focusing on project rollout, commercial development and funding.

Prior to his involvement in SME’s, he spent 10 years in blue chip city-based financial institutions across trading, operations and technology, most recently with Goldman Sachs.

Tristan is a long-time panelist on a number of sustainability and renewables focused events and is a go to for many entrepreneurs in this space.

Ewan Lloyd-Baker - Principal

Ewan is a serial entrepreneur having bought or created, built up and subsequently exited several successful businesses during his career.

Having started his career on the advisory side he soon got a taste for acting as principal leading a buy-in of one of the UK’s oldest engineering companies.

A successful turnaround, reverse, several placings, an acquisition and subsequent public company takeover later Ewan was asked to remain with the company as a non-executive director to ensure a smooth transition.

Ewan subsequently set up and exited a financial services business and a SaaS business offering a digital twinning solution to SMEs.

Investment opportunities

Structure
Fund
Min. Investment
£1,000
Closing date
Evergreen
Sector
Generalist
Structure
Single company deal
Min. Investment
£1,000
Closing date
19 May 2021
Sector
Financial Services
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Exited investments

>3x return
September 2017
Hayward Tyler Group plc

NB Investment made by the Principals directly, not through the Fund.

Hayward Tyler designs, manufactures and services performance critical electric motors and pumps for the power generation, oil and gas, civil nuclear and renewables markets. 

Established in 1815 it is one of the UK's oldest engineering companies.

> 9x return
May 2020
Newley Financial Services Ltd

NB Investment made by the Principal directly, not through the Fund.

Newley Financial Services was set up as a consumer credit lender (authorised by the Financial Conduct Authority) to provide disbursement lending to consumers who are seeking ‘access to justice’ in the case of missold financial products.

>8x return
January 2019
New Intelligence Ltd

NB Investment made by the Principals directly, not through the Fund.

New Intelligence was born out of the desire to create something which could deliver real business improvement to companies and underpin digital transformation without having to employ an army of consultants. Its software as a service offering answers the question, “why make mistakes in the real world when you can simulate them in the virtual world first and then adjust accordingly?”

Example portfolio companies

These companies are not part of the investments made through the Opportunities Fund.  They are however previous direct investments of the Principals.

Investments offered

  • EIS
  • SEIS
  • VC
  • Private Equity