CoInvestor Exclusive

SuperSeed Venture Fund II

Investments shown on this site put your capital at risk and should be considered by experienced investors only. Learn more

Accelerating B2B startups to their first £1million in revenue
  • £25,000
    Min. investment
  • B2B SaaS
    investment focus
  • £45M
    Fund size
  • 31st July

Europe has world-class technical talent, yet it continues to lag the US in unicorn creation. Why? Compared to the US, Europe has 47% more researchers & 50% more software developers, yet the US produces 4x as many unicorns.

We believe the missing ingredient is SALES. It is in the DNA of US startup culture, but many European founders lack this sales experience and focus. Therefore, they miss a crucial ingredient as they work to find product-market fit.

SuperSeed is here to change that. We back the best technical founders & help them commercialise, find product-market fit & accelerate the timeline from Seed to Series A and breaking through £1m recurring.


  • Invest alongside managers who have built, backed, scaled and sold eight exits across the team
  • Diversification from 32 companies
  • Reserve capital: 40% of the fund held back for best performers
  • Gearing companies up for global market fit, category domination and transformative impact
  • Compressing the timeline for the first million, the major milestones and Series A
  • Taking the next step into a world where people are free from menial work to create meaningful value

Investment strategy

The fund invests in technical founders, solving real-world problems with unreal ambitions. 

They select companies at the early-stage when valuations are more attractive.

Proving product-market fit, often actually selling a company's technology before investing.

SuperSeed focuses on B2B SaaS and deep technology businesses with global potential.

The fund looks to build a diversified portfolio of 32 companies and retain approximately 40% of the fund's capital for follow-on investments. 

The fund aims to back the best technical founders and support them with developing their commercial model to accelerate their journey from Seed to Series A.

Portfolio companies

Key team

Mads Jensen​ - Managing Partner​

Mads is a successful entrepreneur and passionate technologist (having authored multiple US patents) who has worked for two decades building and growing tech businesses. At SuperSeed, he helps ambitious technical founders build great companies from the early stages. Before SuperSeed, Mads was an entrepreneur, taking Sefaira (a SaaS company) from inception in 2009 to exit in 2016. Before that, he was a business executive at IBM.

Dan Bowyer​ - Partner​

Dan has more than 20 years of entrepreneurial experience, having built and exited two startups and angel invested in many more. He's most passionate about connecting people, product and process, creating something from nothing.

At SuperSeed, Dan looks after partnerships and portfolio companies alongside new and existing investments..

Exit strategy

Exit Routes

SuperSeed aims to support and scale investee companies to generate £10's of millions in annual recurring revenue. SuperSeed uses their deep industry contacts to showcase investee companies to global customers and potential acquirers regularly to increase their acquisition likelihood. SuperSeed anticipates the most likely exit route is through trade sales, although SuperSeed consider all options closely. Initial Public Offering (IPO) will often see the most lucrative returns for the investors, although this is dependent on the market sentiment and economy at that time.


SuperSeed believes the best way to secure the right exit is to build a highly scalable and cash-generating business; this should bring exit times closer for investee companies. SuperSeed cannot prescribe the timing of an exit at the point of investment. However, it is expected that they will hold investments between 5 to 8 years from the date the first investment is made (although some may be shorter or longer, and some investments may not exit at all).

At the appropriate time and if exit opportunities for investments are available, SuperSeed will, on a discretionary basis, evaluate whether an exit opportunity is likely to deliver the highest risk-adjusted return for Investors.

Past performance

━━━━━━ ━━━━━━━━━ ━━━━ ━━ ━━━━━━━━ ━━━━━━. ━━━━━ ━━━━━━━ ━━━━━━━━━━━━ ━━━━━━. ━━━━━━ ━━━━━━━━━ ━━━━━ ━━━━ ━━━━ ━━━━━━━━, ━━━━ ━━━━━━━━ ━━━━ ━━━━━━. ━━━ ━━━ ━━━━━━, ━━━━━━━ ━━ ━━━━━ ━━, ━━━━━━━━━━━━ ━━━━━ ━━━━━━. ━━━━━━━ ━━ ━━━━ ━━━━━. ━━━━━ ━━━━ ━━━, ━━━━━━━━━━━━ ━━━ ━━━━━━━ ━━━━, ━━━━━━ ━━━━━ ━━━━. ━━━━━━━━ ━━━━━━ ━━━━━━ ━━ ━━━━━ ━━━━━━━━━ ━━━━━. ━━━━ ━━━━━━ ━━━━ ━━━━ ━━━━━━ ━━━━━━━━━━━━, ━━━━ ━━━━━━━ ━━━━━ ━━━━━━━. ━━━━━━━━━━ ━━━━━━ ━━━━━ ━━━━━━, ━━━━ ━━━━━━━━━ ━━━━━ ━━━━━━ ━━━. ━━━━━━━━━━ ━━━━━━━━━ ━━━━━ ━ ━━ ━━━━━━━ ━━━━━━━━. ━━━━━ ━━━━ ━━━━, ━━━━━━━ ━━━ ━━━━ ━━━━━, ━━━━━━━━ ━━━━━━━━ ━━━━━━. ━━━━━━━━━━━━, ━━━━ ━━━━━━━ ━━━━━ ━━━━━━━. ━━━━━━━━━━ ━━━━━━ ━━━━━ ━━━━━━, ━━━━ ━━━━━━━━━ ━━━━━ ━━━━━━ ━━━. ━━━━━━━━━━ ━━━━━━━━━ ━━━━━ ━ ━━ ━━━━━━━━━━━━ ━━━━ ━━━, ━━━━━━━━━━━━ ━━━ ━━━━━━━ ━━━━, ━━━━━━ ━━━━━ ━━━━━━━ ━━ ━━━━━.

Only registered investors can access the past performance example. Receive access by registering for an account.

Fee summary

Management Fee

1.6% per annum management fee over ten years

Performance Fee

20%, with a 6% hurdle rate and full GP catchup

Target return

>3x net


A 3% lifetime administration and custody fee for the nominee structure is charged upfront for investors accessing the fund via the CoInvestor aggregator.

CoInvestor will receive an introduction fee of up to 2% on any transacted fund investment, payable by the fund manager.

News and insights


Investing in early-stage companies should be considered high risk, and investors should only invest in the fund what they are prepared to lose without impacting their lifestyle and retirement plans. This fund is only suitable for (elective) professional clients.

Investors may not receive back the total amount that they have invested in the fund. The value of each investment made by the fund may fall, and there is no guarantee that an investment may not lose all of its value. All investors' capital is at risk. Accordingly, you should not invest in this product unless you have carefully thought about whether you can afford it and whether it is right for you, having had the opportunity to take independent advice.

Valuation of unquoted companies is inherently tricky as their shares are not publicly traded or freely marketable, and relevant information is not always available to accurately determine a value.


Only registered investors can access the documents. Receive access by registering for an account.

The content above has been provided by SuperSeed Ventures who are authorised and regulated by the Financial Conduct Authority under firm registration number 920283.